Red Antler

Research Lead

Full-Time in Brooklyn, US - Strategy - $115k - $140k

We were founded on the wild idea that startups should think about their brand — and it’s that eyes-wide, sparks-fly thinking that still defines who we are today. We launch businesses that are changing the world and we create brands that actually live in the world. We start with a big idea and then make all kinds of wonderful things that people will obsess over.

Strategy is where all of our work starts. From a deep understanding of culture, people, and our clients, we develop smart and surprising ideas that are brimming with creative inspiration. And we’re in the mix all the way through. Magic strategy sprinkles in every bite!

The most delicious and delightful brand work comes down to understanding people better. Whether it’s surfacing unexpected insights about our target, identifying which positioning will actually break through, or optimizing a crucial digital experience, research plays a huge role in the success of the brands we build. The Research Lead will set the foundation for most of our projects, including target development, customer journeys, brand strategy and positioning, validation, and more. You’ll get to work with some of the most exciting new and growing businesses across a range of industries — and also play a pivotal role in defining the future of research at Red Antler.

All about you:

  • You’re endlessly curious and aren’t satisfied with obvious answers
  • You’re an expert in using third-party research to mine for insight gold
  • You can translate research findings into surprising and inspiring narratives that inform strategic and creative decisions
  • You can manage and lead multiple research projects concurrently
  • You have experience designing and executing qualitative research, developing research specs and screeners, discussion guides, and moderating both 1-on-1s and focus groups
  • You have experience designing, executing, and analyzing quantitative research, and have experience partnering with vendors to program and field large national studies
  • You’re passionate about designing research that gets to potential consumer behaviors, not just consumer-stated opinions
  • You have experience working with research houses and recruiters, as well as planning and coordinating research logistics on your own (ie managing contracts, working with the finance team, and managing data protection).
  • You are inspired and motivated by a range of cultural perspectives
  • You can tailor your approaches to arrive at insights that are relevant for a range of client engagements including brand positioning, social marketing, traditional advertising, and even digital experiences and products
  • You have a deep interest in design, culture, and start-up businesses
  • You are open and excited about collaborating with other strategists and creative leads
  • You enjoy working directly with clients, and have experience presenting research learnings and managing client feedback and questions
  • You have 6+ years of relevant professional experience, working either at an agency, consultancy, or research firm