Red Antler

Research Lead

Full-Time in Brooklyn, NY - Strategy

At Red Antler, we launch brands. We've done this for Casper, Allbirds, and Prose to name a few. We believe that getting curious, empathetic people together to work toward a shared purpose creates a brand experience that can change the world. As we grow, we're looking to hire a Research & Insights Lead for research across all workstreams - from brand to digital, to advertising.

People are at the heart of everything we do on our team. Whether it’s deeply understanding a target consumer, identifying a breakthrough positioning, or optimizing a digital experience, research plays a huge role in the success of the brands that we build. The Research Lead will work closely on project work including target development, customer journeys, brand strategy and positioning, and more. You'll work on multiple clients concurrently across a range of industries — and also play a key role in defining the future of research at Red Antler.

All about you:

  • You’re endlessly curious and aren’t satisfied with obvious answers
  • You’re an expert in using desktop research to mine for insight gold
  • You can translate research findings into inspiring narratives that inform strategic and creative decisions
  • You can manage and lead multiple research projects concurrently
  • You have experience designing and executing qualitative research, developing research specs and screeners, discussion guides, and moderating both 1-on-1s and focus groups
  • You have experience working with research houses and recruiters, as well as planning and coordinating research on your own
  • You are inspired and motivated by a range of cultural perspectives
  • You can tailor your approaches to arrive at insights that are relevant for a range of client engagements including brand positioning, social marketing, traditional advertising, and even digital experiences and products
  • You have a deep interest in design, culture, and start-up businesses
  • You are open and excited about collaborating with other strategists and creative leads
  • You have 6+ years of relevant professional experience, working either at an agency, consultancy, or research firm

What works here:

In a lot of ways, we embody the best things about start-up culture. We are self-starters who know how to create something from nothing. Someone who is both independent and values collaboration will be successful here. And a sense of humor is essential!