Strategy Principal

We were founded on the wild idea that startups should think about their brand — and it’s that eyes-wide, sparks-fly thinking that still defines who we are today. We launch businesses that are changing the world and we create brands that actually live in the world. We start with a big idea and then make all kinds of wonderful things that people will obsess over.

Strategy is where all of our work starts. From a deep understanding of culture, people, and our clients, we develop smart and surprising ideas that are brimming with creative inspiration. And we’re in the mix all the way through. Magic strategy sprinkles in every bite!

Our Strategy Principals are discipline experts who are responsible for brand strategy, brand architecture, naming, and deep partnerships with creative counterparts. They develop and articulate perspectives that are surprising, convincing, and motivating. They hold a strategic “true north” for the work and chart how we’ll get there creatively alongside other project team leaders. They're able to navigate complexity, both internally and externally, toward audacious work. Our principals are highly senior practitioners who predominately work hands-on. They lead multiple projects concurrently and report to an Executive Strategy Director.

About you:

• You’re endlessly curious about people, culture, and business with the proven ability to uncover deep, meaningful insights and surprising, inspiring brand positioning in any category.
• You're able to conduct research and interviews, identify trends and opportunities, and develop a clear idea of where a brand needs to go.
• You can build a persuasive narrative to bring everyone along.
• You’re a passionate, expert maker with strong initiative and self-directed follow-through.
• You’re able to identify opportunities for a brand's core identity as well as activations across different channels, providing input on cross-departmental creative that connects back to the strategic vision.
• You’re able to lead naming and write copy for brand and marketing applications, ensuring it aligns with the strategy, is clear in content, and differentiated in tone.
• You inspire joyful team dynamics and creative thinking in others, easily leading internal work sessions and prompting creative thought across different workstreams.
• You embody collaborative leadership and enjoy working closely with Client Directors and creative leaders to create clarity and cohesive direction for the entire team.
• You’re able to build strong client relationships, confidently respond to questions, problem-solve, and create clarity throughout an engagement.
• You have 8+ years of relevant experience.
• You’re able to work on and prioritize among multiple concurrent projects and workstreams.